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List of 2000s Super Bowl commercials
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== 2002 (XXXVI) == {| class="wikitable" !Product type !Product/title !Plot/notes |- | rowspan="3" |Beer |[[Budweiser (Anheuser-Busch)|Budweiser]] "Clydesdale Respect" |As a tribute to the victims of the [[September 11th attacks]], Budweiser produced a one-time-only advertisement. The commercial shows the [[Budweiser Clydesdales]] walking across the [[Brooklyn Bridge]] into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. Two different modern takes on this commercial aired decades later: first in 2011 with the newly built [[One World Trade Center]] in the background skyline, and again in 2021 with additional structures on the World Trade Center site (including [[3 World Trade Center|3]] and [[4 World Trade Center]]) now completed as well as [[Tribute in Light]] illuminating the sunset sky. |- |Budweiser "Greeting Card" |A couple selects greeting cards for each other. A woman takes her time, going through several cards at a retail store, while a man grabs the first card he sees at a convenience store counter; while purchasing a case of Budweiser.<ref>{{Cite web |last=Elliott |first=Stuart |date=February 5, 2002 |title=Madison Ave. Opts to Entertain Super Bowl's TV Fans |url=https://www.nytimes.com/2002/02/05/business/madison-ave-opts-to-entertain-super-bowls-tv-fans.html |access-date=September 11, 2024 |website=New York Times}}</ref><ref>{{Cite web |last=Ad Age |date=February 3, 2002 |title=Bud Light - Greeting Cards |url=https://adage.com/videos/bud-light-greeting-cards/795 |access-date=September 11, 2024 |website=Advertising Age}}</ref> |- |Budweiser "Out of Towner" |In a continuation of Budweiser's "Jersey Guys" ad campaign, a man wearing a cowboy hat takes a seat at a bar, where he is asked "How ya doin?" by the bartender. He replies, "Well, thanks for asking! I'm doing fine; just got in today. My brother in law picked me up at the airport; mighty big airport y'all got here. And the people here are so nice!" He repeats this to two other men entering the bar who ask him, "How ya doin?" |- |Candy |[[M&M's]] "Hotel" |A man is shown checking into a hotel. He accepts multiple offers from the concierge, including a "complimentary chocolate" on his pillow. The ad then cuts to the man's room, where the Red M&M is lying on his pillow. |- |Credit card |[[Visa Inc.|Visa]] "Race" |[[Michael Johnson (sprinter)|Michael Johnson]] & [[Jason Sehorn]] are a track; about face each other in a race. Just before the gun fires, a third entrant appears; a jockey riding a horse named "Lightning Bolt". The race begins with Johnson in the lead but then Bolt overtakes Johnson for the top spot. However, right when that takes place, another entrant appears; [[John Andretti]] in his [[NASCAR]] Stock Car. The ad ends with Andretti taking off and the other three contestants sprinting off in cartoonish fashion. |- | rowspan="8" |Film |''[[Austin Powers in Goldmember]]'' | rowspan="7" |TV promo |- |''[[Bad Company (2002 film)|Bad Company]]'' |- |''[[Blade II]]'' |- |''[[Collateral Damage (2002 film)|Collateral Damage]]'' |- |''[[Hart's War]]'' |- |''[[Men in Black II]]'' |- |''[[Signs (2002 film)|Signs]]'' |- |''[[Spider-Man (2002 film)|Spider-Man]]'' |TV promo, which gained popularity |- |Food |[[Lipton Brisk]] "Puppet Strike" |A puppet version of [[Danny DeVito]] is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike. |- |[[Video game|Gaming]] |''[[Madden NFL 2002]]'' |TV promo |- | rowspan="2" |Soft drink |[[Pepsi]] "Now and Then"<ref name="joy">{{cite magazine |date=January 28, 2002 |title=Pepsi Plans New Britney Ad For Bowl |url=http://www.billboard.com/articles/news/77000/pepsi-plans-new-britney-ad-for-bowl |url-status=live |archive-url=https://web.archive.org/web/20140929122224/http://www.billboard.com/articles/news/77000/pepsi-plans-new-britney-ad-for-bowl |archive-date=September 29, 2014 |access-date=December 12, 2013 |magazine=Billboard}}</ref> |[[Britney Spears]] sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999) in 1958, 1963, 1966, 1970, 1989, and the present day.<ref name="joy" /> Director: [[Joe Pytka]]; cast: Britney Spears |- |[[Pepsi]] |The full version of the 1958 sequence from the "Now and Then" commercial is shown, as chosen by an online poll. |- |Satellite radio |[[XM Satellite Radio]] | |- |Website |[[Yahoo!]] "Dolphin" |A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well. |}
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