Editing List of 2000s Super Bowl commercials (section)

== 2004 (XXXVIII) ==
{| class="wikitable"
!Product type
!Product/title
!Plot/notes
|-
|Beer
|[[Budweiser (Anheuser-Busch)|Budweiser]]
"Donkey"
|A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job.
|-
| rowspan="4" |Car
|[[Chevrolet]]
"Big"
|A group of tall basketball players step into a [[Chevy Aveo]], only to appear small inside the car
|-
|Chevrolet
"Soap"
|The way kids react to the new [[Chevy SSR]] causes them to get soap in their mouths
|-
|[[Dodge]]
"Monkey"
|To get a literal monkey off his back, a man visits his local Dodge dealer and purchases a new [[Dodge Magnum]] station wagon.
|-
|[[Ford Motor Company|Ford]]
"The One"
|A [[Ford GT]] is shown driven at speed on a racetrack
|-
| rowspan="2" |Credit card
|[[MasterCard]]
"Errands"
|[[Homer Simpson]] is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy".
|-
|[[Visa Inc.|Visa]]
"Snowball"
|A game of volleyball is played in the snow; promoting the [[2004 Summer Olympics]]
Cast: [[Misty May-Treanor]] & [[Kerri Walsh Jennings]]
|-
|[[Video game|Gaming]]
|[[PlayStation 2]]
"Going Back"
|TV promo for [[Jet Li: Rise to Honor]] (the full Version of "Going Back" aired later)
|-
| rowspan="7" |Film
|''[[50 First Dates]]''
| rowspan="7" |Movie promos
|-
|''[[Hidalgo (film)|Hidalgo]]''
|-
|''[[Starsky & Hutch (film)|Starsky & Hutch]]''
|-
|''[[Secret Window]]''
|-
|''[[The Alamo (2004 film)|The Alamo]]''
|-
|''[[Troy (film)|Troy]]''
|-
|''[[Van Helsing (film)|Van Helsing]]''
|-
|Phone
|[[Nextel]]
"Junior"
|[[Dale Earnhardt Jr.]] scores a touchdown in his [[Chevy Monte Carlo]] [[NASCAR]] Stock Car
|-
|Potato chips
|[[Lay's]]
"Dentures"
|A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man.
|-
|PSA
|[[Truth.com|Truth]]
"Shards O'Glass"
|An executive for a popsicle company, "Shards O' Glass,"  provides disclaimers for their product – a popsicle with shards of glass in it, clearly unsafe and deadly – and posed the question, "What if all companies sold products like tobacco?"<ref>{{Cite web |date=February 1, 2004 |title=Truth – Shards O' Glass |url=https://adage.com/videos/truth-shards-o-glass/942 |url-status=live |archive-url=https://web.archive.org/web/20180922212043/https://adage.com/videos/truth-shards-o-glass/942 |archive-date=September 22, 2018 |access-date=September 5, 2019 |website=adage.com |language=en}}</ref>
|-
|Restaurant
|[[Taco Bell]]
"Clubbing"
|Three guys go "nightclubbing" at a Taco Bell
|-
| rowspan="4" |Soft drink
|[[7 Up]]
"Slam Dunk
|People try to win $1,000, by trying to dunk a basketball on the back a moving truck advertising a slam dunk competition for 7 Up and driven by [[Godfrey (comedian)|Godfrey]].<ref>{{Cite web |date=2004-02-12 |title=7 UP Buys Ad in Super Bowl |url=http://biz.yahoo.com/prnews/040130/daf026_1.html |archive-url=https://web.archive.org/web/20040212050653/http://biz.yahoo.com/prnews/040130/daf026_1.html |archive-date=February 12, 2004 |access-date=2024-01-11}}</ref><ref>{{Cite web |last=Ad Age |date=February 1, 2004 |title=7UP - SLAM DUNK |url=https://adage.com/videos/7up-slam-dunk/924 |url-status=live |archive-url=https://web.archive.org/web/20210515034704/https://adage.com/videos/7up-slam-dunk/924 |archive-date=May 15, 2021 |access-date=January 10, 2024 |website=Advertising Age}}</ref>
|-
|[[Pepsi]]
"Bear's Disguise"
|When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store.
|-
|Pepsi
"Hendrix"
|In [[Seattle]] in 1953, a young [[Jimi Hendrix]] walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a [[Fender Telecaster]] electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "[[Purple Haze]]" is playing; at first as the original recording, then on accordion.
|-
|[[Sierra Mist]]
"Fire Escape"
|To avoid the heat, a man jumps from the balcony at his apartment and lands in an ice-cold water pitcher. The ad ends with his dog following suit and landing in a glass of water next to him.
|-
|Tax preparation
|[[H&R Block]]
"Willie Doll"
|A fake [[Willie Nelson]] doll is promoted; that gives customers "advice" on taxes and finances
|-
|Television network
|[[NFL Network]]
"Tomorrow"
|Various NFL personnel who didn't make it to the Super Bowl sing [[Tomorrow (Annie)|Tomorrow]] from [[Annie (musical)|Annie]]
Cast: [[LaVar Arrington]], [[Tony Gonzalez]], [[Dante Hall]], [[Al Harris (cornerback)|Al Harris]], [[Priest Holmes]], [[Torry Holt]], [[Jerry Jones]], [[Mike McKenzie (American football)|Mike McKenzie]], [[Terrell Owens]], [[Bill Parcells]], [[Warren Sapp]], [[Michael Strahan]], [[Jason Taylor (American football)|Jason Taylor]], [[Zach Thomas]]
|-
|Toilet paper
|[[Charmin]]
"Snap"
|During a football game, a team is about to run a play and attempt a touchdown. The quarterback, however, gets distracted by the softness of the Charmin toilet paper that is hanging from the center's waistband. Due to holding the game up, the quarterback gets penalized and leaves his teammates frustrated. The team wonders why their towels were replaced with toilet paper, before the Charmin Bear (in the form of a sports team mascot) reveals himself to be one who did it.
|-
| rowspan="3" |Web portal
|[[AOL]]
"Car"
|A car built by the [[Orange County Choppers]] trio of [[Michael Teutul|Mikey]], [[Paul Teutul Jr.|Paul Jr]], and [[Paul Teutul Sr.]] and powered by AOL's 9.0 Top Speed technology, sends Mikey back to the Renaissance.
|-
|AOL
"Motorcycle"
|[[Michael Teutul|Mikey]], [[Paul Teutul Jr.|Paul Jr]], and [[Paul Teutul Sr.|Paul Sr.]] build a chopper that runs on AOL's 9.0 Top Speed Speed technology. The trio attempts to jump the bike over a row of cement trucks, but the bike is so powerful, it ends up flying outside of the race track they are at, leaving Mikey with a neck brace.
|-
|AOL
"Slow Ride"
|[[Paul Teutul Sr.]], [[Paul Teutul Jr.|Jr.]], and [[Michael Teutul|Mikey]] use AOL's 9.0 Top Speed technology to power a mobile scooter. When performing a test run of the scooter, it ends up shooting Mikey into the sky.
|-
|}